SaaS marketing – scratching the surface
This is primarily my beliefs around how to create distribution for a SaaS product, packed with links to what I regard as the go-to resource for each topic. This is not a "
marketing
Things without substitutes
In the business of software, there are no substitute for a great product if you want to truly succeed. Look at all the companies you admire - the one thing they all have
Allowing an Idea to go Out of Control
By natural instinct, most people and organizations tend to get defensive and protect their ideas and products when they start to go beyond their control. I'm not talking about Blockbuster who refused to
Integration as Marketing
In regard to iOS apps, this is not as relevant as it was before the app-to-app integration features of iOS 8. Basically instead of just integrating another app/product with your own, you