marketing - Martin Normark's Blog

marketing

A collection of 4 posts

SaaS marketing – scratching the surface

SaaS marketing – scratching the surface

This is primarily my beliefs around how to create distribution for a SaaS product, packed with links to what I regard as the go-to resource for each topic. This is not a "get rich fast" or "how to get success in 10 easy steps" kinda post. These things takes a

Things without substitutes

In the business of software, there are no substitute for a great product if you want to truly succeed. Look at all the companies you admire - the one thing they all have in common, are great products! It's so easy to get into the habit of optimising everything around

Allowing an Idea to go Out of Control

Allowing an Idea to go Out of Control

By natural instinct, most people and organizations tend to get defensive and protect their ideas and products when they start to go beyond their control. I'm not talking about Blockbuster who refused to move forward when it was clear that their model of movie rental were about to go bust,

Integration as Marketing

In regard to iOS apps, this is not as relevant as it was before the app-to-app integration features of iOS 8. Basically instead of just integrating another app/product with your own, you contact the vendor and ask them for a promotion on their blog, integrations page and e-mail list