product design - Martin Normark's Blog

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product design

A collection of 5 posts

Let's focus on the Interface Layer

Let's focus on the Interface Layer

It's not unusual to see ideas for different interactions for products that already exists in abundance. Everyone kinda wants their own little ideas baked in, and it usually comes from frustration experienced first hand. Something lots of people struggle with every day, is video collaboration, and a little week ago

Things without substitutes

In the business of software, there are no substitute for a great product if you want to truly succeed. Look at all the companies you admire - the one thing they all have in common, are great products! It's so easy to get into the habit of optimising everything around

Prototyping your iPhone app idea

Prototyping your iPhone app idea

You have an idea for an iPhone app. You believe it's great. You can think of so many ways it will be successful. In fact, you can only think of how your app will become a huge success. You constantly search the App Store for similar apps, but they all

Allowing an Idea to go Out of Control

Allowing an Idea to go Out of Control

By natural instinct, most people and organizations tend to get defensive and protect their ideas and products when they start to go beyond their control. I'm not talking about Blockbuster who refused to move forward when it was clear that their model of movie rental were about to go bust,

Fall in Love with the Problem - get over the Solution

We've all been seduced by the awe of a genius and beautyful solution to a problem. As developers and entrepreneurs we just love new technology and simple solutions, and we often jump right into the beauty of the solution with little to no consideration about the problem you're actually supposed