ux - Martin Normark's Blog

ux

A collection of 5 posts

Presenting iOS View Controller as bottom-half Modal

Presenting iOS View Controller as bottom-half Modal

Presenting view controllers in iOS is a trivial thing. At least if you can do with the capability provided by iOS out of the box. But sometimes it makes sense to go a little beyond the default capabilities. You probably see it all the time in the apps you love

UX Trust

I've been paying a lot of attention to my behavior and expectations when using different kind of products. It may be web or mobile apps, but anything from a refrigeator to a car also delivers a user experience (UX) that you either like or dislike. Let's start with a question:

Turn around the order of incentives

Give before you take. Let a visitor book their treatment before requiring email and phone number. They'll feel like they've gotten something in return for their work (the success of a finding vacant time) before they give you something (their e-mail address, name and perhaps credit card). What if you

The Art of Timing "Ask to Buy" requests in iOS 8

The Art of Timing "Ask to Buy" requests in iOS 8

One of the news in iOS 8 was family sharing [https://www.apple.com/icloud/family-sharing/], and more specific to this blog post the new purchase requests [http://mashable.com/2014/06/02/ios-8-family-share/] where kids can ask their parents for permission to buy stuff in the App Store or

Mental Model vs. Implementation Model

Mental Model vs. Implementation Model

One of the most useful concepts of UX and product design I've learned, is the difference between a mental model and an implementation model. As programmers we have a tendency to think in technical, modular terms which is an implementation model. What does the implementation of this feature do? It